From Media Life Magazine:
Expectations for “Us” soared after the trailer for the program became the most-watched for a new show in Facebook history, notching more than 63 million views in its first two weeks.
To put that in perspective, that’s the sort of number a blockbuster movie might generate. The success was a surprise, since serialized programs haven’t been big draws on broadcast in recent years, and NBC has struggled to launch ones with long-term success.
But the interesting premise combined with social media word of mouth has certainly increased the chances that “Us” could be a hit. The program has a good cast and a strong producer in Fogelman. It also has a great timeslot, airing behind “The Voice,” which remains NBC’s top entertainm…Read more >
Don't miss the season premiere of NBC's newest drama This Is Us on Tuesday, September 20 10/9c.
Watch the record-breaking trailer below:
Like This Is Us on Facebook: https://www.facebook.com/NBCThisisUs/Read more >
Follow This Is Us on Twitter: https://twitter.com/NBCThisisUs
Find This Is Us on Tumblr: http://nbcthisisus.tumblr.com/
Follow This Is Us on Instagram: https://www.instagram.com/NBCThisisUs/
NBC's new show This Is Us follows a unique ensemble, some of whom share the same birthday, as their paths cross and lives intertwine. Find This Is Us trailers, full episode highlights, previews, promos, clips, and digital exclusives on NBC.